Who Reads Yoga Journal?
Yoga Journal is for both the beginning and advanced practitioner, and the casual and committed reader.
What You Can Expect in Each Issue:
- Basics: Yoga Journal's most popular column, Basics makes yoga asana and philosophy accessible to students who are new to the practice and long-time practitioners looking for a refresher course.
- Eating Wisely: How we eat is a reflection of how we live, and for yogis, this means making thoughtful decisions about what goes on the menu. Eating Wisely examines the deep connections between spirit and food.
- Home Practice: Starting a home practice can be a big challenge for yogis. Personal Practice provides all the tools readers need to roll out their mats at home.
- Master Class: Offers in-depth instruction for the serious practitioner. Written by authoritative master yoga teachers.
- Media: A critical discussion of the latest and most noteworthy books, music, DVDs, videos, and audiotapes.
- Om: High-energy and fun to read, Om tells readers all they need to know about trends, news, fashion, people, places, and things that make the world of yoga fun and rewarding.
- Features: Features always look at some aspect of yoga, whether for physical, emotional, or spiritual well being. Some current examples: Creating a Yoga space at home; using yoga to release yourself from addiction.
Past Issues:
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Contributors:
Most contributors are writers who have a long-established yoga practice. Current writers include Stacie Stukin, Hillari Dowdle, Dayna Macy, Nora Isaacs, and more.
Magazine Layout:
It is clean, featuring magnificent original illustrations and photos. It is more text than visual, with the visual in service of the article, and the reader's pleasure.
Comparisons to Other Magazines:
Yoga Journal is the most widely read and respected yoga magazine in the country. There are other yoga magazines but they are largely regional.
Advertising:
National advertisers across many categories including Aveda, Sigg, Lululemon Athletica, Ford, Eileen Fisher, and more.
Owner Reviews, Ratings, Comments and Criticism
I am just starting my yoga practice, and as I looked for more details of poses and such online after class, I kept ending up on the YogaJournal.com website. Last time grocery shopping I picked up a copy, couldn't put it down, and ordered a subscription. As a beginner I have found it VERY interesting with articles on how yoga is helping patients mentally and physically with breast cancer, common sense articles on herbs for ailments AND yoga poses to ease an ailment also, many others--I read it literally cover to cover. I found it really helpful to go from class (a bunch of ladies bonding over our struggles to balance or stay in a pose) to how the rest of the (yoga) world perceives/practices/enriches through yoga! I found it perfectly readable for a complete beginner to augment class instruction (oooh the possibilities!!!) to wanting to set it aside and review as I get further along in the future. And their website is a wealth of information as well.
